Sussex County Cricket Club

Project summary

Having such a wide audience, site accessibility was a primary consideration that influenced many of the design and production decisions during the website's development.

The website continues to generate year on year growth in revenue through their online club shop, ticket sales and membership renewals, demonstrating an excellent return on investment. Club announcements and sporting triumphs can be published live in seconds, and a team of website editors are actively posting fresh and compelling content to their website daily.

Over the years we’ve introduced new system features and continual enhancements to ease the control over the clubs extensive seasonal activities. With the use of OmCore’s global content and propagation features the club can quickly change the dynamics of the site content, to help promote a growing number of ‘out of season’ activities (e.g. selling Elton John concert tickets) without taking developers hours to implement.

Using a single OmCore user licence the cricket club experiences the same level of control that would usually requiring multiple systems.

• Publish - The website has a footprint of over 6,000 page impressions, with differing departmental requirements for managing their content. Using our extensible modular based system the club publish regular news articles, fixtures lists, calender of events, movies highlights, and much more, creating a dynamic feature rich website experience for their returning audience of avid fans.
   
• Promote - By encouraging end users registrations to login and gain access to private content, the system automatically keeps their central customer database clean and up to date. This enables the club to engage with their online audience more closely through a considerable use of targeted email marketing campaigns and monthly newsletters.
   
• Sell - Selling sports equipment, memorabilia, books and DVDs, and taking online payments through their preferred gateway, couldn’t be easier using our catalogue module. Automated order management, and payment processing integrated directly with their payment service provider, saves the club considerable administration time.

With the club’s proactive use of the system, and armed with OmCore’s business management data and reporting facilities, they are able to continually demonstrate excellent results.