Fly Spain Paragliding Holidays
Being based in Spain the website is an imperative part of their marketing mix, by attracting new prospects and continuing dialog with their loyal customers.
Services
Information Architecture, CSS Production, Search Engine Optimisation
Products
Content Management, eCommerce, Customers, Email campaigns, Blog, Frequently Asked Questions, Calendar
Tags
Project summary
The client has a number of core business functions expected from their website, using our module add ons to publish regular blog articles, testimonials and frequently asked questions, using their calendar of events to channel sales enquiries through their online sales enquiry basket feature. By capturing customer data through their website, they have built a sizeable database with which they can send targeted emails promotions.
The client has complete control over their site architecture and is able to publish special events in emerging new paragliding hot spots such as France, Turkey and South Africa within minutes. Being active on a number of social media platforms publishing training movies on YouTube and photos on Flickr, we are able to pull this great content into the site keeping the content fresh and up to date.
Having established exceptional natural search engine placement results the site continues to generate lots of quality website sales enquiries. Through continual guidance and support we have increased the client's knowledge and understanding of search engine optimisation enabling them to extend their business reach by targeting specific niche keyphrases, using OmCore’s advanced search engine optimisation features.
Managing all of the their online sales and marketing activity through a single OmCore user licence, we have vastly reduced their marketing overheads enabling the client to make calculated decisions and continually justify their online expenditure through measured results.
OmCore have been helping us since we first started. It's been refreshing to have a working relationship that's mutually interested in our success as we are and not just about selling us a service. OmCore have offered advice and caution when planning our website, made a real effort understanding our needs and that of our market. Not concerned with flashy upgrades necessarily but content, functionality and realtime Market response. OmCore have been responsive to our needs and experimental ideas offering only sound advice on a practical level and brilliantly patient with our Internet learning curve. Many companies pitch each year for our business but the OmCore team have always delivered results which is fundamentally keen to our bottom line. Having OmCore as our web manager is like having real skills and expertise on hand only when you need it. We can't praise them enough ....
Rob Mansley
Business Owner
Content Managed website
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