Promoting such a diverse range of printed gifts and merchandise presented a number of challenges related to managing such an extensive product range online.
Previously working with raw HTML to make the most basic of changes using OmCore intuitive user interface has saved Navillus hours of time each week. Levering on the dynamics of the eCommerce software it is now possible for Navillus to publish new products live to their website in seconds.
With the website being a key component for driving new business sales enquiries, updating content regularly with seasonal products and promotional articles was paramount to business success. Utilising built in search engine optimisation features of the system, new products achieve exceptional natural listings in a matter of hours.
Additionally, with Navillus having numerous printed brochures their identity online had become diluted and sometimes confusing. The new website design has addressed this by standardised their online identity creating a synergy between all of their marketing material to strengthen their online brand.
To review the website please go to - www.print-gifts.com
Warm regards, Kevin
PS - If your online business under performing then send us some details and we’ll make some suggestions to help turn your website around.
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